Terms & conditions

Last updated: 1 October 2026

Who you are dealing with

Keyword Rankers is a remote-first AI SEO agency, serving clients across North America, EMEA and APAC. Led by Nihar Rathore (Nick). Contact: nick@keywordrankers.com, +91-9831320061.Registered address: Keyword Rankers, 1/215 Naktala Lane, 3rd Floor, Suite A3, Kolkata 700047, India.

Using this site

You are welcome to read, share and quote our pages. Please do not:

• copy our content or design and publish it as your own
• scrape the site at a scale that affects its performance
• try to break, probe or gain unauthorised access to the site or its systems
• send anything unlawful, abusive or misleading through our contact form

Our content

The text, design, illustrations, code and articles on this site belong to Keyword Rankers unless stated otherwise. You may quote short extracts with a link back to the source. You may not republish whole articles or reuse the design without written permission. Brand names and logos mentioned on the site belong to their respective owners.

What our results and case studies mean

This matters, so we will be direct. The results shown on this site, including case studies, statistics and testimonials, describe what happened for particular clients in particular markets at a particular time. They are not a promise of what will happen for you.

Search engines and AI assistants decide their own rankings and recommendations. Google, Microsoft, OpenAI and others change their systems regularly and without notice. Nobody, including us, can guarantee a position, a traffic figure, or that your business will be named by an AI assistant. What we do guarantee is the work itself: the methods we use, the effort we apply, and honest reporting of what happened.

Nothing on this site is legal, financial or investment advice.

Prices

Prices shown are starting points in US dollars, to help you judge whether we are in your range. They are not a formal quote and may change. Taxes are not included. The price you pay is the one written in the proposal we agree with you, along with what is included and how long it runs.

Enquiries and bookings

Sending the contact form, booking a call or messaging us does not create a contract. It starts a conversation. We aim to reply within four business hours during our standard working hours (see Time Zones below), and never more than one day, including weekends. We may decline work that is not a good fit.

Our engagement process

A typical client engagement follows this structure:

• Discovery call — a free, no-obligation call to understand your business, goals, and current position.
• Proposal and scoping — a tailored proposal setting out the service, scope, pricing, and timeline.
• Onboarding — collection of project details, brand assets, access, and other information needed to begin work.
• Confidentiality agreement — where required, a mutual non-disclosure agreement is signed before sensitive business information is exchanged.
• Payment — the first billing cycle or project deposit is processed in line with the agreed proposal.
• Cadence confirmation — reporting cadence and communication schedule are confirmed before work begins.
• Delivery and reporting — ongoing work proceeds on the agreed cadence, weekly or monthly depending on the service, with regular reporting throughout.

This section describes our standard process and does not itself create a contract; the signed proposal and these terms govern the engagement.

Service commitments

For active clients, our standard commitment is a reply within four business hours during our standard working hours, and never more than one day, including weekends, alongside delivery on the cadence stated in your plan or proposal. Where a specific plan or proposal states a different service level, for example, a faster priority response window on a higher-tier package, that specific commitment applies instead of the general standard here. These are service commitments, not guarantees of search ranking, traffic or AI visibility, which no agency can lawfully promise, see "What our results and case studies mean" above.

How we work

As a remote-first agency, all work is delivered through coordinated project management and communication tools, including platforms such as Slack, Zoom, Trello, and equivalent task-tracking and messaging software, rather than in-person meetings. We choose and may change the specific tools we use at our discretion, to best deliver the work, without affecting the service you receive.

Time zones

As a remote-first agency with a team working across APAC, EMEA, and North America, we align our core working hours to US business hours as standard. All deadlines, reporting cadences, and response-time commitments in your plan or proposal are measured against US business hours unless stated otherwise. Meetings, calls, and project milestones can be scheduled in advance to suit your own time zone and availability, simply let us know your preference and we'll work around it.

Delivery timelines

We work to the delivery and reporting schedule set out in your plan or proposal, and we treat that schedule as a commitment, not a suggestion. That said, for certain services, including blogger outreach, website design, and other work involving third-party platforms, publishers, or vendors, delivery can occasionally be affected by circumstances outside our reasonable control: a publisher's delayed response, a platform outage, a delayed client approval, or similar third-party dependencies. Where this happens, we will notify you of the revised timeline as soon as reasonably possible. Delays caused by late client feedback, approvals, or missing materials and access shift the delivery timeline accordingly and are not considered a missed commitment on our part. This clause does not excuse delays caused by our own lack of effort or poor planning, only genuine third-party or external causes.

Remote delivery

All services are delivered remotely. In-person meetings, site visits, or on-location work are not included in any package unless explicitly agreed in writing and priced separately.

Electronic agreement and communication

Because we operate remotely, proposals, approvals, and instructions exchanged by email, e-signature, or the platforms we use together, including Slack, Zoom, Trello, WhatsApp, or similar tools, are treated as valid and binding, in the same way a signed paper document would be.

Access and data across our team

Where you grant us access to your website, analytics, or marketing accounts, that access may be used by team members located in different countries as part of our normal remote workflow, always under the confidentiality terms above.

Payment, cancellation and refunds

Services are billed in advance, month to month, on the cadence set out in your proposal. There are no long-term lock-in contracts, you can cancel future billing cycles at any time, as described below. Once work has begun on a billing cycle, project or deliverable, payments for that period are non-refundable, this reflects the strategy, research and production time already committed, not a penalty for changing your mind.

If no work has started on your current billing period or project, you may request a full refund within 7 days of payment.

Monthly retainers can be cancelled at any time for future billing cycles; the cycle already in progress remains payable in full. Custom projects follow the payment schedule in your project agreement; deposits paid to begin work are non-refundable once work has started.

Chargebacks

If you dispute a card payment with your bank (a chargeback) for work that has already been delivered, scoped and agreed, or already begun, instead of contacting us directly first, we treat this as a breach of the payment terms you agreed to. We reserve the right to immediately suspend all active work and access, contest the chargeback with full evidence of delivery and correspondence, and pursue the amount owed, including reasonable recovery costs, through any lawful means available. We ask, in good faith, that you raise any billing concern with us directly before involving your bank, we will always try to resolve it fairly.

Ownership of deliverables

Once an invoice for a deliverable (content, a design, a report, a completed project milestone) is paid in full, ownership of that deliverable transfers to you, except for any underlying tools, templates or methodology we use to produce it, which remain ours. Work in progress on an unpaid or disputed invoice remains our property until payment clears.

Materials you give us

If you provide us with text, images, data, brand assets or system access to carry out the work, you confirm that you own them or have the right to let us use them, and that using them won't infringe anyone else's rights. You're responsible for the accuracy and legality of anything you ask us to publish on your behalf.

AI-assisted work

Some of our content and design work is researched or drafted with the help of AI tools before a human on our team edits, fact-checks and finalises it, this is described in more detail in our service pages. Because AI tools are trained on broad, publicly available patterns, we can't guarantee that every output is stylistically unique in a way no other content anywhere resembles, what we do guarantee is that it's reviewed, original to your brief, and not knowingly copied from a specific existing source.

Showcasing our work

Once a project or campaign is live, we may reference it, in anonymised or aggregated form, for our own marketing, portfolio or case studies, for example "a home goods client saw a 40% increase," without naming you or sharing confidential details. If you'd rather we didn't, tell us in writing and we won't.

Confidentiality

We treat information you share with us about your business as confidential, and we expect the same regarding our proposals, pricing and internal methods. This mutual obligation applies automatically under these terms; a separate signed NDA is available on request for clients who require one.

Our team and subcontractors

Keyword Rankers is a distributed team. Work may be carried out by Nick directly or by vetted team members and contractors working under our standards and confidentiality obligations, not only by the person you first speak with.

Please don't poach our team

While working with us, and for 12 months afterward, please don't directly solicit or hire any Keyword Rankers team member or contractor you were introduced to through our engagement, without our written agreement first.

Who's responsible if something goes wrong

You agree to cover any reasonable costs we face (including legal fees) arising from your misuse of our services, your breach of these terms, or materials you gave us that infringed someone else's rights. In turn, we're responsible for covering reasonable costs you face that arise directly from our own negligence or a genuine breach of this agreement on our part. Neither of us is responsible for the other's indirect or unforeseeable losses.

Availability

We try to keep the site up and correct, but we cannot promise it will always be available, error free or up to date. We may change, move or remove pages at any time. Links to other websites are provided for convenience; we are not responsible for their content or their privacy practices.

Liability

To the fullest extent the law allows, we are not liable for any loss of profit, revenue, data or opportunity arising from your use of this site or from decisions you make based on it. Nothing in these terms limits liability that cannot lawfully be limited, including for fraud or for death or personal injury caused by negligence.

Circumstances beyond our control

We are not liable for delay or failure to perform caused by events outside our reasonable control, including platform outages, changes to third-party algorithms or policies, internet or power failures, or other events of a similar nature.

Privacy

How we handle personal information, including cookies and analytics, is set out in our privacy policy.

If we ever transfer this agreement

We may transfer our rights and obligations under these terms if Keyword Rankers is restructured, sold, or reorganised, your service and these protections continue under the new arrangement. You may not transfer your side of the agreement without our written consent.

If one part of these terms doesn't hold up

If any part of these terms is found unenforceable, the rest remains in effect.

If we don't act on something right away

If we don't enforce a part of these terms on one occasion, that doesn't mean we've given up the right to enforce it later.

How we'll contact you about this agreement

Formal notices between us (such as a notice ending the agreement) are valid when sent to the email address on file for your account, or to nick@keywordrankers.com for notices to us.

What survives if this agreement ends

Sections covering ownership of deliverables, confidentiality, showcasing our work, chargebacks, who's responsible if something goes wrong, liability, and governing law continue to apply even after our engagement ends.

The whole agreement

These terms, together with any signed proposal or agreement, are the entire understanding between us for your use of this site and, where applicable, our services. Nothing said elsewhere, verbally or otherwise, changes them unless it's in writing and signed by both parties.

Changes and governing law

We may update these terms at any time, at our discretion; the date at the top shows when they last changed, and continuing to use our services after an update means you accept the revised terms. These terms are governed by the laws of India, and the courts of Kolkata, West Bengal have exclusive jurisdiction over any dispute, except where the law of your own country gives you rights that cannot be overridden.

Questions about these terms: nick@keywordrankers.com.