When it comes to getting the results from your internet marketing efforts, don’t follow the run-off-the-mill methods only. It may get some results but won’t create the kind of impact you want in your sector.
Internet marketing has become more complicated than it used to in the last few years. To stay ahead of the competition and develop robust internet marketing strategies, the companies of all sizes are focusing on advanced marketing tools and concepts while missing out the fundamental essence that led to internet marketing becoming as effective as it is today.
With that said, it is crucial to have a comprehensive SEO strategy that includes all the advanced concepts while not overlapping the basics. The SEO and content marketing strategy you implement must be all-inclusive and must focus on not only ranking higher on SERPs but also impress and grab the attention of the target audience.
Here, we will discuss a few of these strategies that can boost the ROI of your internet marketing campaign drastically.
E-Mail Marketing
Don’t just create generic and ‘salesy’ e-mail ads and bombard them to your e-mail leads generated through internet marketing campaigns. It is such a waste of potential leads as such e-mails are an instant turn off for the customers who would easily comprehend your only objective is to get the money out of their pocket.
Add value to your e-mail marketing campaign by understanding the needs of your target audience and deliver it objectively. Provide information, bonuses, promotional offers, discounts, coupon codes, and more, which helps the end-users get something of value.
E-mail marketing is aimed at converting leads, and since these leads are already looking for something you offer, the potential ROI can be huge. However, it entirely depends on the content of your e-mail marketing ads.
Thanks to the analytical tools available these days, it is easier to create e-mail marketing campaigns based on the demographics of your target audience, such as their age groups, buying habits, interests, and more. Create e-mail ads for each target groups to increase conversion rate.
One-size-fits all approach doesn’t work anymore in the era of endless choices. If you don’t stay relevant to customers’ need, all your e-mail marketing campaign might be doing is sending traffic to your competitors.
Social Media – Listen to Your Customers
Proactive listening is one tool which has been widely ignored by companies. Social media should not be used only to find out what consumers have to say about your products and services or ask questions about the products. It is a robust platform that can enable companies to find out new marketing and sales opportunities for the company as well.
It will allow the company to find out what their audience is looking for and stay one step ahead of the competition. Increase your interaction with the potential and existing customers through social media and offer attentive customer service through it.
Not only will it send higher traffic to your money site, but improve customer engagement rate, drive sales, enhance brand awareness, and trigger word-of-mouth marketing.
The bottom line is that don’t just focus on routinely posting links of your blogs, images, and videos on your social media accounts but listen to what customers have to say.
In other words, don’t only be desperate for sales. Develop social media strategy around what you hear on social media, and you will be astounded by the results.
Focus on Brand Storytelling
Nowadays, customers don’t only want to buy products or services from a company; they feel the need to establish a connection with the company as well. If your company doesn’t have a brand story that the customers can relate to, it would be difficult for you to establish a bond or attract customers.
Your brand story should reflect your company’s personality just like “Keep Walking” reflects the legendary whiskey brand Johnnie Walker, rings a bell?
Marketing and brand storytelling helps in creating communities of focused groups of people who are interested in something that you offer. It helps in creating a niche of your own in the industry and makes it easier for the customers to relate to your brand. It increases customer engagement rate and enhances brand loyalty.
Encourage Offline Relationships
When the companies take their online relationship with their consumers’ offline, it helps in building stronger and long-lasting relationships. Organizing contests and hosting offers that encourage customers to visit your physical office or store is a great way to bond with your customers.
Follow-up the above-mentioned offers and contests by posting images and videos of these events on your website and social media, which would generate greater interest around your brand. The idea is to take your relationship with the target audience to the next level while improving brand awareness, sales, and market reputation.
Add humor to your content
Humor sells, and it has been statistically proven when it comes to content marketing. Humorous content can help potential customers to lower their guard and get involved with the content on a personal level. It helps in connecting with the audience effectively, and the best part is that it would encourage them to share it with others on various social media platforms available these days.
Adding a flavor of humor to the content on your blog and website without overdoing it would help you stand out in an otherwise saturated sector. One of the examples is the Ad put out by “Dollar Shave Club” that read “Our Blades Are F**king Great.”
Surprising as it may sound, the ad got over twenty million views on Youtube and has helped the company create a niche of its own in its sector otherwise dominated by huge brands.
However, the flow of humor in the content should look natural and not forced. It should represent and align with your brand identity while being simple and straightforward. It is even better if humor is used to make a point. Keep the content balanced by including information, humor, and value-to-customers, in right proportions.
There are endless ways you can improve your SEO and SEM campaigns and make it more effective. Above-mentioned are the few internet marketing tips that would help you make your internet marketing campaigns generate the kind of results you are looking for while influencing the target audience positively.
At Keyword Rankers, we develop SEO and content marketing strategies that have a “human” touch to it. Whether it is the SEO/SEM campaigns we run or the content we create for our clients, we don’t work or act like third-party. It is because when you hire us, we become an extension of your business, and that is how it should be.
Keyword Rankers represent your business online in a way “You” would, and it gets results. Period.
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