Any website that doesn’t offer valuable content and information to its customers would neither generate interest among the target audience nor drive sales. Here, we have put together a few crucial tips to help you write a crisp SEO-optimized blog post for your money site to generate traffic and sales.
Blogging is an integral part of an online marketing campaign and helps with organic ranking and enhancing market exposure. According to HubSpot, a leading provider of software products for sales and marketing purposes, the bloggers who post search engine optimized content regularly have 13 times more chances of achieving higher ROI than the ones who don’t.
As the algorithm of search engine continues to evolve and transform with time, the online marketing techniques that used to work earlier have become obsolete or less effective now. However, blogging has retained its stronghold in the world of search engine marketing and is a crucial element of any successful online marketing strategy.
Having established the importance of blogging, let us focus on how to write an impactful SEO-optimized blog post. One needs to keep a few factors in mind when writing an SEO-friendly blog, which can be enumerated as follows -
Keyword Research
The fundamental need of any SEO-optimized content is to have keywords. You would need advanced keyword research tools such as Google Adwords Keyword Tool or equivalent to identify keywords that are relevant to the topic of the blog post and your money site.
However, do not overuse the keywords in the article as it would interfere with its flow and come out as too pushy for the readers, and too fishy for the search engine crawlers.
Categorize the keywords into primary and secondary keywords in order of importance, and it should include long-tail keywords as well.
Meta Description
The meta-description of the blog shows up in SERPs, describing what the blog is about to the readers. It is the synopsis of the blog and helps the readers decide if the blog would add value to their search and if it potentially contains the answers they are looking for.
Using a primary and long-tail keyword in the meta-description can boost your efforts to prove search engines about your post’s relevancy.
Importance of Alt Text in Blog Images
The images are added to the blog to add appeal as well as clarity to the blog post. Search engine crawlers decipher what the image is about through the Alt Text, and having keywords infused in it can blog rank higher on SERPs.
For example, instead of having an image titled “IMG3219”, it is better to reframe it to “Different Weight Loss Exercises for Women to Burn Belly Fat Fast,” if the image showcases weight loss exercises for women for a blog discussing weight loss for women.
Internal Linking
The SEO-friendliness of your blog post can leverage the fact that there are other posts on the same topic published on your website. Having internal links in the blog post can help the search engines validate the relevancy of your post while establishing your site as an authority on the niche.
It helps with keeping readers on your website and supplies organic traffic to other relevant posts.
Blog Structure
A blog post that aims to impress cannot be a block of words. The blog should be structuralized before it is written to divide the content into several parts for readers to process the information being provided.
It adds flow to the article and ensures that readers do not have to struggle to make sense of the blog.
Headings
Using headings and sub-headings is the key to having a blog structure that is SEO-optimized. It is essential for search engine optimization purpose as well as readability. The search engines use headlines to rank the blog post and grasp its authority on the niche.
For readers, it becomes easier to scroll through the post and find what they are looking for precisely with ease, especially when it is a long-post.
Informative, Original & Appealing Content
It is needless to say that the content should be original, well-written, and informative. The focus of creating an SEO-optimized blog post should not only revolve around infusing keywords but offer value to the readers.
The keywords may help with bringing the readers to your post, but it is informative and appealing content that would make them stay and convert into potential clients.
Research the subject on which you are writing the blog post thoroughly and aim to answer the general queries the readers have in mind in an easy-to-understand, conversational, and appealing manner.
The factors mentioned above play a significant role in making your blog SEO-friendly. However, to gain success with your content marketing efforts, make sure to add SEO-optimized blog posts regularly. It will push the rank of your blog organically and ensure that the traffic that comes to your site leave with a reason to visit again.
Hiring a Professional Content Writing Service
One of the primary benefits of hiring professional content writing services like Keyword Rankers is that it ensures you can focus on your core business while letting the professional content specialists supply you with meaningful, search engine optimized, and original content that adds value to your online presence.
It helps your website/blog get that much-needed content/SEO juice it needs to get organic traffic that helps with overall business development and online presence.
Professional content writers at Keyword Rankers know what your target audience is looking for and curate the content in a way that captivates their attention and establish you as an authority in your niche in due time.
It doesn’t cost a fortune but offers ROI that is far higher than any other marketing methods available today. Good content translates into an excellent online reputation and helps you convert leads into customers for life.
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