For modern businesses, it is imperative to integrate latest SEO techniques and trends with their online marketing campaigns to stay ahead of the competition and boost overall business growth.
In the world where customers have access to products and services offered by companies from seven seas across at a click of a button, the challenges faced by small businesses continue to intensify.
However, the advancement in the field of technology has provided small businesses with the tools they need to grow and fight the challenges posed by increasing competition.
The small companies should focus on the latest SEO methods and trends to stay one step ahead of the competition and increase their outreach in the target market. Standing out in the competition doesn’t always mean spending tons of money on various marketing methods without direction.
A focused SEO strategy can overwhelm an unorganized marketing campaign. Thus, small businesses must focus on upgrading their SEO strategy periodically to integrate latest SEO trends and techniques.
Here are the latest SEO trends that are must for small businesses to achieve their business goals and objectives –
Voice Optimization
Voice Google searches are more common than you think and are expected to account for nearly 50 percent of all the searches made on Google by 2020. As surprising as it may sound, the small businesses must develop their SEO plan by focusing on keywords and key phrases that people can potentially use when conducting a voice search.
The importance of voice search and optimization continues to increase as more and more people switch to mobile for browsing online. Its importance in SEO has risen drastically in recent times, and all the facts and figures continue to point in the direction of its increasing hold in building a solid SEO strategy going forward.
One of the critical aspects of voice optimization is how to define keywords and key phrases to drive traffic and boost sales. The people conducting a typed search may type keywords such as “best café Montreal” but person doing a voice search would instead use long key phrase like “which is the best café in Montreal.” The difference may seem trivial, but it does make a huge difference when it comes to indexing on the search engine.
The small businesses should develop content that uses keywords optimized for voice search as well as typed search. A broader form of keyword optimization using the specific keywords and long-tailed keywords and key phrases would help in addressing to the needs of a wider audience and help the search engines to show your site in results for both typed and voice searches.
Prioritize Local SEO
For many small businesses, targeting the global market isn’t always a possibility even with the tools and opportunities that the internet offers. It may be due to a wide range of reasons, including costly shipping, logistics, cultural difference, economic viability, and more.
Thus, it only makes sense to target customers in your region effectively through local SEO. The idea here is to make your business show up higher in the search engine results when someone in your operational territory conducts a Google search looking for something that you offer.
It would also help the search engines to identify your business location more accurately and won’t mix you up with business of same name in another area with same name elsewhere. E.g. you don’t want to show up in the search results for Cairo, Egypt when your business is located in Cairo, Illinois, United States. Got the point?
To get started with your local SEO efforts, the first thing you need to set up a GMB or Google My Business Account. Also, get listed on local business listings online to give your online ranking a boost. The Google My Business account would provide all the details the consumers need including working hours, contact details, business information, products and services portfolio, and location/address.
It makes it easier for the customers to reach you and adds credibility to your business. It only gets better when the satisfied customers start leaving reviews on Google. Positive reviews increase the chances of lead generation and conversion and make it easier for new customers to trust your business.
Do Tech-Based SEO Upgrades
Search engines have been focusing on the quality of consumer/user experience in recent times as one of the factors to determine the rank of the sites. The user experience the website offers is also one of the crucial components of a comprehensive SEO strategy.
It is where making some important technological updates on your website’s end can be fruitful. It can be optimizing images on your site, getting a better hosting service, Javascript usage, and more. Small businesses should upgrade or revamp their websites to make necessary changes that would improve sites’ user interface that in turn would improve user experience.
There are many technological tools available today that can help make your website appealing and optimized at the same time without compromising on content, functionality or features. Hiring a developer or a web development company to tune your existing website or make a new website from ground up that meets the modern day SEO trends would help boost your SEO efforts drastically.
Quality over Quantity, Always
Gone are the days when the website owners can dump tons of content on their website with keywords stuffed all over to attract Google bots and crawlers. The world of SEO has changed, and search engines are looking for content that offers value to the users and is not meant to only back the SEO campaigns.
As a small business, it is crucial that you focus on adding value-based original content to your money site and stay away from dumping keyword-stuffed content.
If the content offered on your site is excellent, others would link back to it and would also become a regular visitor to your site. High-quality content has the potential of not only increasing the organic traffic to your website, but also helps with lead conversion, driving sales, brand marketing, and improving online presence.
With that said, one should not belittle the importance of keywords as well but must use it appropriately while keeping the keyword density around 3 percent typically. If you can impress and captivate your target audience with content on your website, rest assured your small business is in the process of positive transformation.
The best part is that quality content doesn’t have to cost a fortune and Keyword Rankers offer it at a price that’s a fraction in comparison to what major SEO companies charge.
The professional content writers at Keyword Rankers have years of experience and use their expertise to deliver custom-tailored content for your business. It won’t only leave your customers impressed but drive traffic, sales, and business growth.
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